I am the poster child for bloggers who have long since passed their best before date, if in fact I ever had one. I have a boatload of fake followers with names like ‘fbrxy3579’ but very few of them are actual readers. Most of the people I call ‘near and dear’ give me a glassy stare, and mutter something like “I haven’t checked the internet in the past 8 months” when I ask them if they read my last post.
I don’t blame them – I’ve been blogging longer than most guinea pigs live, and my content is a ‘how to of what not’ to write about. I also have made many ‘blogging mistakes‘. Sure, I’ve fixed most of those, but I perversely hold onto others.
You probably have made some of these ‘mistakes’ too, and maybe, like me, you just can’t be bothered to take the whole ‘What Not To Do‘ thing any more seriously than the ‘What Not to Wear’ thing. If you are, however, curious – here is my list of what you might or might not want to do:
- Small font sizes can make the typeface hard to read, as does paragraphs of white words on a dark background. (WordPress.com gives all bloggers some choice of font type and size, regardless of the theme, I believe.) Many browsers do let you zoom in and out, or change the font and colors in the options panel – should the reader need to make these kinds of adjustments.
- Comic Sans typeface, Script and other harder to read display fonts – good for headings, maybe not so good for paragraphs.
- If you throw Color theory out the window with Dizzy color combinations – green and yellow, red on black, anything neon – think about the impact on readability.
- Really, really wide blocks of type. A very wide column of text might cause your readers to get lost when they move from the end of one line to the beginning of the next. Do you want that?
- One long paragraph. If you are paragraph challenged, write a post of 500 words or more. No breaks, no headings, no graphics. Then try to read it.
- Large blocks of centered text – alters legibility, making text harder to read – but might work in some situations.
- One line paragraphs. If you can’t get the hang of how to make a paragraph, just make each line a new paragraph! That’s what most news outlets do, right?!
- Dead ends make your blog harder to navigate. When readers land on a post, you could give them an easy to click ‘Home’ button that takes them to your home page. Try not to leave them stranded!
- Distractions – dancing critters, blinking text, auto play music. Do your readers love it when your post takes control of their computer and sings out a tune or an animated something starts?
- Ditch the search box if you don’t want your reader to find something else on your blog!
- Turn off readability on mobile devices if you don’t think people want to read your blog on a tiny phone screen!
- Big photos – when you upload your photos, do you compress them? Do readers really like to watch your photo load one line at a time?
- Categories and tags – why bother! Just throw it all in one drawer and call it a day! Of course, Categories and Tags do have a purpose that might be useful to you and your readers.
- If you never, ever proof read – will readers know that you meant ‘book’ not ‘boob’?
- If you use lots of badges and widgets and graphics that march down the side of your blog it could affect your blog’s load time. Are your readers more patient than you are!?
- Do you beef up your text with lots of visual clutter if you don’t have much to say?
- Research – there is a wealth of inaccurate, insignificant or out-of-date content that is far easier to find – why would you choose to dig a bit deeper?
- Broken links – they take time to find and fix. If you don’t want to find them, then is it a good option to just never link to any other site?
- Do you respond to all comments – or do you pick and choose who you respond to and who you ignore. Do you say “Thanks” to that person who only said “Great”?
- Do you write posts, even when you have nothing to say? Do you reblog a post you wrote before so your readers can reread something you wrote when you still had nothing to say?
- Do you use too few social media buttons? Or too many social media buttons? Who knows how many are too few or too many?
- Do you use multiple pages for what could easily be a single post so you get more clicks?
What blogging ‘mistakes’ have you read about? Have you corrected them, or chosen to keep them?